China Mobile's Zone launched in Pakistan

China Mobile unveiled its new Zong brand in Pakistan on April 5, signifying the formal beginning of a serious upheaval in the Pakistani mobile market.

Since China Mobile acquired Paktel - the fifth largest player in Pakistan's mobile market - in February 2007 from Millicom, it has invested a total of 860 million U.S. dollars. It will plunge into 800 million U.S. dollars this year to use for network coverage and after-sales service.

According to the latest figures from the Pakistan Telecommunications Authority, Paktel had 2.145 million customers at the end of February.

Source: People's Daily Online