Container shipping industry launches public awareness drive

On the 10 January the global container shipping industry launched a major public awareness drive with the formation of The Container Shipping Information Service. Its aim is to increase public understanding and appreciation worldwide of the benefits and impact this industry has on daily life.

Formed by 24 of the world’s leading container shipping companies, the initiative is a first for the industry.

For a long time the container shipping industry has remained publicly silent about its role. Yet newly commissioned research 1) among key opinion formers has found that the single most important step that the industry could take to improve its image is to promote itself more successfully.  

Through the Container Shipping Information Service, the industry aims to do that by showing how what it does is vital to the lives that people enjoy living in the modern world.  It also plans to openly address some common areas of concern and talk about its role in addressing them – in particular, the environment, globalisation and security.

A first step in achieving this is the creation of a public website that is also launched today.  The website can be found at