Ocean World Lines launches supply chain visibility system

OCEAN World Lines (OWL), a global NVOCC, has announced its launch of a supply chain visibility system that delivers an edge to smaller shippers as well as an assist in high-level decision making.

Branded as OWL360, the system claims to provide shippers a view of their product including purchase orders and at the item level. The system automatically and proactively communicates to both customers and trade partners through alerts and reports, said a company statement.

OWL president Alan Baer said that such a "robust system" has only been available to the world's largest importers up till now.

"We have taken standard industry cargo tracking and tracing to the next level. Many of our medium to small sized shippers were looking for the same visibility advantage that large importers have access to, so we made it available to everyone," said Mr Baer.

OWL360 generates many reports by cycle times, measurement of transit times between two milestones, measurement of transit times of complete routing, identifying sources of delays by origin and carrier and automatically informing each distribution centre (DC) of expected cargo.

The system also produces automated alerts on late or out-of-tolerance sailings, container availability for DC delivery and empty available for carrier return.

"This feature reduces per diem and detention charges. Another popular application is the order management module which allows customers to upload vendor purchase orders, providing early visibility of orders in production, and enabling OWL to proactively manage shipment schedules based on product ready dates," said a company statement.

New York-based OWL, has 200 employees worldwide and offices in Hong Kong, Shanghai, Shenzhen, Qingdao, Singapore, Japan, Atlanta, Charleston, Charlotte, Chicago, Cincinnati, Long Beach, Miami, New Orleans, New York, Norfolk, San Francisco, Seattle, Berlin, Bremen, Hamburg, and the United Kingdom.
(Source:www.schednet.com)