Maersk offers option for urgent cargo

Maersk Line has launched an innovative upgrade option that enables customers to get urgent cargo on board a ship.

The new service known as Priority Product Upgrade, will be introduced on selected services on June 1 and will be implemented on majority of Maersk Line's services during the month of June.

Priority Product Upgrade is available only at the time of booking and only for vessels where the market demand is greater than the capacity available.

The upgrade option provides customers with the choice to adjust Maersk Line's service to their supply chain. So, when a booking rejection or a delayed shipment would normally be the only other alternatives, Maersk Line will now offer its customers the choice of upgrading their booking.

As part of this enhanced service, a limited space on the vessel for Priority Product will be earmarked while anticipating high demand.

The Priority Product Upgrade is not available for a fixed fee, but is priced dynamically and will vary depending on vessel space availability and market demand.
(Source:www.cargonewsasia.com)