SAS puts more focus on MICE

Star Alliance, of which SAS Scandinavian Airlines is a proud founding member, has expanded its Conventions Plus offering beyond traditional conventions. For the MICE (Meetings, Incentives, Conferences and Events) industry, this means SAS and Star Alliance now also offers travel arrangements for major cultural and
sporting events.
SAS has a long standing experience with the MICE industry and have been offering travel arrangements through SAS's Official Airline Program for many years. We are now very pleased that the Star Alliance Conventions Plus program will include culture and sport events as we see this as a growing market in
Scandinavia, especially for large sport events, says Susanne Nygaard, Manager Conventions & Events at SAS. 
Star Alliance Conventions Plus provides simplified travel solutions to event organisers by allowing them access to the entire Star Alliance network through Scandinavian Airlines. The organizer also receives a support programme which includes tickets and promotional assistance. 
In general, delegates are entitled to fare discounts ranging between 10-20%, depending on the type of fare, class of travel and airline used. Travel can be either in Business or Economy Class, and one companion may also travel on the delegate fare discounts. 
In order to qualify for Conventions Plus, the designated event must be of a global scale, with a minimum number of 500 international delegates from at least three different countries and two continents. The lead time to the event should be at least six months. 
SAS will attend IMEX, the essential worldwide exhibition for the MICE industry in Frankfurt 26-28 May 2009. You can meet our representatives at the Danish, Norwegian and Swedish stands who will be able to tell you more about Star Alliance Conventions Plus offer for cultural and sport events. 

Source: Transportweekly