DHL using online game to tempt new recruits

DHL, the express delivery and logistics unit of Germany's Deutsche Post World Net, is hoping to attract new employees and showcase the logistics business through an online simulation game. The game, DHL Fast Forward, pits potential recruits against one other by testing their management skills as they try to transform a virtual logistics company from a national service provider into a global operator. From Aug. 6, the 500 best players will contend against each other in grouped international teams with the 10 best teams reaching the final round. The victorious team will be selected in-person following a simulation game held next January at Deutsche Post's Bonn corporate headquarters.

In the two weeks since the initiative launched, there are some 2,500 registrants from more than 90 countries, the majority of which coming from Germany and the United States, as well as India and China. Registration is still possible by July 8 by accessing www.dhl-discoverlogistics.com.

We are extremely pleased with the outstanding reception of our simulation,?said Walter Scheurle, Deutsche Post's human resources representative. It shows us once again that through modern and innovative recruitment campaigns, we can inspire intelligent minds to become the managers of tomorrow for our logistics industry.

Source: American Shipper