On Tuesday, German Federal President Christian Wulff opened the exhibition „Perspektivwechsel“(Change of Perspective) in Berlin. Along with paintings, sculpture and pieces of photography about Ethiopia and its shoe-shiners, Jettainer presented an airfreight container refitted as a mobile compact workshop unit for the training of shoemakers in Ethiopia.
The unique container was designed in cooperation with students from Berlin and Listros e.V., a nonprofit organization supporting young people in Ethiopia by providing education and bright future perspectives.
Later this year, Jettainer and Listros will start a competition: Design-students are invited to create“mobile business units” built into an airfreight containers. Functionalities can cover anything from trade to medical services, information or education. The winning design will then be realized in 2011.
“Corporate social citizenship is not only a matter of huge corporations”, states Martin Kraemer, Marketing & PR at Jettainer, “Every company can find the right project to support. That does not necessarily mean to provide cash. Non-monetary contributions are often much more efficient. With this project, Jettainer and Listros started walking a creative and innovative path into the future.”
The exhibition is open until 7th November at "Potsdamer Platz Arkaden" in Berlin.
Source: Transportweekly