Kerry JV's Brunei Halal service launches from Singapore

HONG KONG's Kerry Logistics joint-venture company, Ghanim International Food Corporation, has started offering its Brunei Halal service range to Singapore's FairPrice supermarket chain.

Kerry FSDA, the trading arm of Kerry Logistics, and the Brunei government set up Ghanim in July 2009 to provide a range of services for both Muslims and non-Muslims. FairPrice is the first supermarket chain to offer the Brunei Halal products outside of Brunei Darussalam, said a Kerry Logistics statement.

"We are delighted to have our first success in Singapore with FairPrice so soon after the launch of the new joint venture and we are confident we will see further opportunities in Asia and Europe as we roll out the Brunei Halal range of products," said Antony Greenstein, director of Global Business, Kerry FSDA.

Ghanim is said to be working with global manufacturers to make products that suit local demand. They will need approval by Brunei's Halal certification body before manufacturing and marketing them worldwide through Kerry Logistics' supply chain, under the Brunei Halal brand.

Services include sourcing, distribution and marketing of Brunei Halal food products. Kerry Logistics will be involved in international freight forwarding and integrated logistics management to ensure compliance with strict Halal standards.
(Source:www.schednet.com)