DHL signs deal with leading Korean beverage producer

GERMAN express delivery giant DHL has clinched a multi-billion won contract in Korea with leading premium drinks maker Diageo to manage the company's stock of premium alcohol in South Korea.

Under the contract, DHL Supply Chain will provide a full suite of integrated supply chain services - warehousing and distribution - for the world's leading premium drinks company, reaching out to over 1,500 wholesalers nationwide.

Located in Incheon, the facility operated by DHL holds Diageo's inventory of premium wine and spirits for the Korean market. "We are delighted with the appointment by Diageo and look forward to our partnership to deliver world-class integrated warehousing services. With a well-established hub and spoke network, DHL is well placed to provide complete end-to-end local distribution services," said DHL supply chain country manager JK Hur.

Korea is a key market for Diageo and the team evaluated a number of logistics solutions providers before deciding on DHL, said Diageo supply chain director Jaehyun Seo. "With DHL's partnership and the enhancements in our supply chain, we hope to improve our customer satisfaction, increasing the frequency in which we supplement stocks for our customers, and responding swiftly when they run promotions."

Diageo is the world's leading premium drinks business with an outstanding collection of brands across spirits, wines and beers. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.
(Source:www.schednet.com)