TNT gets new identity with takeover of Expresso Aracatuba

TNT will work with a single visual identity from April on. The orange colour and TNT logo will compose all the visual communication of TNT Araçatuba, the new brand resulted from the acquisition of Expresso Araçatuba by TNT in 2009.

The brand will identify a business unit of the company that includes the services of road transportation and domestic air cargo with a strong presence in the North and Midwest.

The launch of the TNT Araçatuba brand will be held during the Intermodal, from April 6 to April 8, in Sao Paulo, Brazil.
Beyond TNT Araçatuba, TNT has, in Brazil, the brands TNT Mercúrio (result from the acquisition of Mercúrio Express in 2007 and that includes services of domestic road transportation, air freight, with a strong presence in the south, southeast and northeast and TNT.

The most visible part of the brand unification will be printed on company’s vehicles. On one side of it, they will have the TNT Araçatuba brand and in the other, TNT Mercúrio.

TNT Araçatuba will also receive investments in technology with the introduction of the barcode scanners system and integration of technologies, resulting in process benefits.
International brand design agency Design

(Source: Cargo News Asia)